AdClass!

BUS 370: Integrated Marketing Communications & BUS 372: Leadership in Creative Industries are practical, hands-on courses which immerses students into the world of advertising and marketing communications. Students in this class are given a real life client for whom they create a plans book and running ad campaign for and present to a panel. As a junior I interviewed to be a member of the media & communications team (client: Tide) and was accepted, then asked back my senior year to be an advisor (client: AT&T) where I oversaw the project, and did most of the writing for the final plansbook.